Kyle Rutkin

Digital Marketer. Brand Strategist. Freelance Writer.

Twitter Etiquette: I Do Not Follow Anyone

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A few months back, I wrote a guest blog post about Kanye West having “0” followers. In the post, I assume his rationale behind it. “YO! I’m Kanye West! I don’t follow anyone.” Yeah, yeah, Kanye, we know-- such a badass.  

In recent news, Kanye West has decided to follow “1” person, Kim Kardashian. Shocking. Here’s how I think it went down.

Kim and Kanye are rolling in bed tickling each other.  Obviously, there is an inside joke that Kim has eight million more twitter followers than Kanye.

In his defense, Kanye replies, “yeah but I don’t follow anyone.” Kim giggles at his response and grabs his phone away from him, “I’m going to make you follow me,” she laughs.

Kanye tries to wrestle the phone out of her hand.

“Give it to me,” he shouts.

“No, I’m gonna make you follow me,”she replies with a smile on her face.

“Don’t do it.”

“I’m doing it.”


Kanye wrestles her down and grabs his phone. But the damage has been done. Kanye West has his first follower.

The Lesson

It seems absurd, right? We don't really place THAT high of a value on our twitter stats do we? But how many times do we look at someone’s twitter account and judge him or her like they were peasants in the feudal system.  How many times do we NOT follow someone because it might upset our delicate follow to follower ratio?

I know we don’t like to admit it, but it’s hard not to.

Oh look how many followers they have, they must be important and worth my time. 

This has to stop. Twitter is all about connecting. It doesn’t matter if you have 100,000 followers or 10, the purpose is to interact and establish relationships with like minded peeps. Who doesn't want to live in a world where you will not be judged by the amount of followers you have, but by the content of your tweets.@martinlutherkingjr

I remember when I first started tweeting, I sent an email to Chris Guillebeau--author of The Art of Non Conformity--a piece of work that really inspired me.  In addition, I decided to follow him on twitter. A few days later, not only did he respond to my email but he followed me back (and I seriously only had like 30 followers at that point).  Obviously, he didn't have to. I'm sure he can't follow and respond to everyone who sends him something.  But the fact remains, he was willing to follow and connect with a member of his community even though he had a little "verified" symbol on his profile page. Sidenote: I bought his second book immediately after it came out in May.

Everyone wants more followers. Anyone who tells you they don't, probably doesn't have a lot of followers. Everyone should want to build their platform so their ideas can spread to as many people as possible. #Fairenough  It's also understood that some high profile twitter users, who get thousands of mentions and emails, simply do not have the time to respond to everything. That's okay. But if you find yourself JUDGING or not connecting with someone based on the size of their twitter platform, you might have fallen out of touch with the tribe you lead.