Kyle Rutkin

Digital Marketer. Brand Strategist. Freelance Writer.

Should You Be Obsessed?

UncategorizedKyle Rutkin1 Comment

The word obsession is usually seen as a negative thing, like the over infatuated guy that sends hundreds of texts messages to a girl without receiving ONE response. Or some over achieving high school student that cries in the girl's bathroom after receiving his or her first B. Or even the guy that annoyingly pulls out his iphone because he hasn't instragram'ed anything in the last five seconds. But I don't think obsession has to be a bad thing.

Here's the definition.

The domination of one's thoughts or feelings by a persistent idea, image, desire, etc.

Look at any great achievement and you will find someone who was obsessed. Someone who wanted to see an idea come into fruition so bad that they were willing to invest all their emotional and physical energy into it. If the entire team is obsessed, that's even better. But the most important person that needs to be obsessed, is the guy with the idea; the dreamer.

In my early twenties, this was not me, bouncing from one idea to the next looking for the big payout. My belief was that I'd put one application out in the Itunes Store and I'd be rich. But as reality set in and I got older, I realized what it REALLY takes to bring something to the world and rise out of obscurity. Your idea has to dominate your thoughts and feelings. You have to wake up with that feeling like, "ok, how am I going to get one step closer today?" You have to go to sleep excited about what you're going to do the next day.

Somewhere along the line we took obsession as something we shouldn't seek out. We believed that if  you are obsessed with a dream, or a goal, you are probably pulling your hair out and mumbling profanity under your breath. You will be divorced at thirty-three and have irregular bowel movements at Forty. Yes, I agree, there is a balance, but being obsessed about your dream or idea is a good thing. It's the only way to look pass the overwhelming obstacles that hit you like a ton of bricks. So when the road looks like shit and there a five hundred pound boulder in your way, you're not going to turn back. You are so obsessed with bringing your idea to life that no obstacle will prevent you from moving forward.

If you're not making ground in whatever goal you've set, you've got to ask yourself, are you obsessed with this goal? If you're not, maybe it's time to find something else to be obsessed with.