Kyle Rutkin

Digital Marketer. Brand Strategist. Freelance Writer.

Kanye West and Kim Proposition Miley for Threesome.

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"Hi, my name is Kyle and I click too much bullshit on the Internet."

Cue: "Hi Kyle."

I’ve been in and out of cyber rehab for years.

At one point my addiction was down right disgusting.

I would click Facebook link after Facebook link, till I blacked out on some random website, reading 22 Reasons Why Taylor Swift Sounds Like a Goat. I would be up all night snorting Kardashian GIFS, while toggling back and forth between Twerk Videos and my ex girlfriend's profile.

On my worst days, I’d have 10 tabs open on my Chrome browser: three social media sites, two useless Yahoo Home Page stories, and five Buzzfeed articles about life in your late twenties. I’ve been sober for one day now. Most of the stories and links make me feel gross and weak. It makes me feel like a junkie. It's full of lists and hashtags, big photos and useless information.

For the next 30 days, I am taking a pledge to not click anything that doesn’t add value. Because I believe there's a  there's long term consequences for ingesting this internet junk. I seriously believe it's weakening my attention span. I succumb to useless distractions and distractions deflect me from doing work that matters. Why else would I check my email every two seconds? Or my twitter account, or Instagram, or Text Messages, or Facebook? It's a little rush to see a notification, a new email, a new text, a list of the Top 100 GIFS of 2013.

But let's be real. Most great things in life require delayed gratification and hard work. Great jobs, great spouses, and great things, don’t come in the form of hashtags and clicks. Those things are valuable because so few people have the strength and courage to stick it out. If we're going to accomplish anything meaningful, we have to stick it out, our dreams, our goals, our resolutions, anything worthwhile.  We have to dig down and find courage and strength. But just like anything, this type of resolution takes practice. And the internet, although positive in many ways, just might be weakening our resolve.

So for the next 30 days I am pledging to not click anything that doesn’t add value.

I pledge to read a book before I look at my phone in the morning.

That is my New Years Resolution.

Just Say No To Cyber Drugs.